ANTV and NET TV bankrupt, this is the cause! > Examples of Blogs

Many TV companies, the latest ANTV and net TV, bankrupt or closed for various reasons. Generally, bankrupt television media is related to major changes in the way people consume content and financial problems.

Here are some of the main factors of the bankruptcy of a television station:

1. Changes in media consumption habits

• Streaming and on-demand: Platforms such as YouTube, Netflix, Disney+, and others make people switch from watching traditional TV to digital content that is more flexible and without advertising.
• Social media: Many people now prefer short content on platforms such as Instagram, Tiktok, and Facebook.

2. Decreased advertising revenue

• Many advertisers move their budget from TV to digital platforms because online advertisements can be targeted more effectively.
• With the decline in traditional TV viewers, the appeal of TV advertising dropped dramatically.

3. High operational costs

• TV program production, especially live or drama shows, requires large costs, while their income is reduced.
• Traditional broadcasting infrastructure is far more expensive than digital distribution.

4. Tight competition

• Apart from the streaming platform, many TV companies must compete with cable channels, satellite TV, and independent creator content on the internet.
• New companies with more lean business models are often more competitive than old players who are bound by traditional business models.

5. Lack of innovation

• Some TV stations fail to adjust to new trends, such as 4K, VR, or AI technology in making content.
• The format of the event that is no longer relevant to the young audience makes them lose an important audience base.

6. Content of content

• Many traditional TV content can be accessed illegally through pirated streaming sites, which reduce income from licenses and advertisements.

7. Pandemic and Economic Crisis

• Pandemi Covid-19 accelerates shifts to digital and hit the TV industry, with delayed production and advertisers reduce their budget.
• The global economic crisis makes consumers more selective in subscribing to services or buying new TV devices.

8. Fragmentation of the audience

• The audience is currently very fragmented on various platforms, making it difficult for traditional TV to attract large audience masses like before.

Efforts to survive

Some TV companies try to adapt to:

• Launch their own streaming platform (such as Disney+ or HBO Max).
• Focus on local content or live events that are difficult to replicate by streaming on-demand.
• Integrate digital models such as live broadcasts on social media.

However, this transition is not easy, and many companies that fail to adjust on time are finally forced to go out of business. That’s the cause of a bankrupt television or closed. Thank you GPT chat for the summary and explanation 🙂